VSCO APP ui/ux Redesign

Project summary

what is vsco?

VSCO is a mobile app that started as a photography and image editing platform. It allows users to edit, share, and showcase their photos in a gallery-style feed. Many people use it as a creative space to display their photography with friends and others, often focusing more on aesthetic and visual expression rather than likes or comments.

history

VSCO was founded in 2011 by Joel Flory and Greg Lutze. It began as a small software startup with a goal to provide digital tools for photographers and creatives. The app quickly became popular for its clean, minimalist design and easy-to-use photo editing features. Originally designed for desktop use, VSCO eventually transitioned into a mobile app as smartphones became the primary tool for photography.

Mostly Millennials and Gen Z
Creative and visually-driven users
Passionate about photography and self-expression
Use the app for easy editing, filters, and a supportive creative community

Target Audience

The VSCO app needed addition personalization so users could further customize their content and profiles.

Problem statement

I plan to improve user satisfaction by adding a “Customize” section that allows users to personalize their gallery to better reflect their style and creativity. This feature will include options to adjust the background color, choose different font styles, and select various picture layout formats. Users will also be able to archive posts, pin important posts, resize images, and lock specific posts for better control and organization.

The solution

To have VSCO empower users to express themselves through visual storytelling by offering a wide range of filters and editing tools that enhance creativity for both amateur and professional photographers. In addition to its editing features, the app also functions as a social platform, allowing users to share their work and connect with others through their visual content.

The impact

redesign process: user testing

user #1

PROS

Creative
Good transitions
Functional
Numerous options

CONS

Not every element is functional
Have to guide user through app
Changes/customizations don’t remain after edits

user #2

PROS

“You added elements/components that the app was missing that I’ve always wished they had.”
“I’ve always wanted to be able to archive my posts. I love how you added that feature.”
“I feel like the new components are very self explanatory.”

CONS

“Not every element was functional yet, so I tried to change things that were not editable.”
“Maybe make the font folder actually scrollable.”

user #3

PROS

“You stuck to the theme of VSCO really well; it looks like I’m actually on the app.”
“I love how you’re able to change the color of the background and the font type, I feel like really personalizes your profile.”
“Functions are self explanatory”.
“You thought of probably about every customizable feature that could applied. I feel like you touched every basis.”

CONS

“Not all of the elements were functional yet, but I understand that the app isn’t completely finished.”
“You can only switch between the ‘Gallery’ and ‘Customize’ page, but I understand considering that was the only changes you’ve made.”