“Style Savvy” Mobile interaction design
Project summary
What is “Style savvy”?
Style Savvy is a mobile app designed to help users manage and optimize their wardrobe. By allowing users to upload photos of their clothing, the app creates a personalized digital closet that’s easy to navigate. It provides customized outfit suggestions based on weather, calendar events, and location—making it the perfect blend of fashion and convenience.
THE TASK
Style Savvy was developed to solve the everyday problem of underused and disorganized wardrobes. The goal was to merge fashion with technology by creating an app that helps users make the most of what they already own. Using smart algorithms, the app suggests outfits based on user data like weather, events, and personal style. As fashion trends evolve and users provide feedback, the app continues to grow—becoming an all-in-one wardrobe solution for everyday life.
APP DESCRIPTIOM
Welcome to Style Savvy, your personal digital closet companion! Effortlessly organize your wardrobe and receive outfit recommendations tailored to your day. Whether you're dressing for the weather or a special event, Style Savvy simplifies your routine and helps you look your best.
Age: 16-45
Gender: Mostly female, but inclusive of all genders
Important Traits: Fashion-forward, busy lifestyles, tech-savvy, values personalization, enjoys using apps for organization and self-expression. Includes influencers, professionals, travelers, and anyone looking to simplify their wardrobe and enhance their personal style.
Target Audience
People of all ages often struggle with managing their wardrobes efficiently. From young influencers to older individuals, many find it difficult to keep track of what they own and to choose outfits that fit the weather, season, event, or personal style. Planning ahead for trips or busy workweeks can be time-consuming, and poor outfit coordination often leads to decision fatigue. These common wardrobe challenges inspired the creation of a tool that could simplify fashion choices and help users feel more confident and prepared each day.
Problem statement
Style Savvy aims to revolutionize wardrobe management by making it as simple as snapping a photo. The app serves a diverse range of users with tools to create a digital closet, receive personalized outfit suggestions, and plan looks ahead of time. It considers key factors like weather, season, occasion, size, job, and style preferences. Whether it’s for a workday or a trip abroad, Style Savvy streamlines outfit planning and empowers users to make confident fashion choices. The app delivers a personal stylist experience that’s fun, flexible, and easy for everyone.
The solution
Style Savvy helps users efficiently organize their wardrobe, reducing clutter and making outfit planning easier. By offering personalized outfit suggestions, the app boosts daily style confidence and saves users valuable time. It reaches a broad audience—from trendy influencers to older singles—making stylish living accessible to all. In addition, Style Savvy encourages sustainable fashion habits by helping users get more value from the clothes they already own, providing a personal stylist experience right at their fingertips.
The impact
APP CREATION/ design process
Research
I began by conducting a competitor analysis to explore similar apps and identify ways to make Style Savvy stand out. This helped me understand industry patterns and avoid common naming trends. From there, I brainstormed name ideas and ultimately landed on “Style Savvy” — a unique, memorable name that reflects the app’s modern and fashion-forward approach.
logo development
For the logo, I wanted to avoid cliché symbols like hangers and focused on more original fashion-related elements. I explored Pinterest for inspiration, sketched out ideas, and brought them into Illustrator—eventually landing on the needle concept as the perfect visual identity for Style Savvy.
Foundation
With the name and logo finalized, I began building the foundation of the app. This included mapping out the IA structure, creating a Race and Technology reading mind map, developing user personas, and sketching wireframes.
EXECUSION
With everything planned out, I moved into Figma to begin designing Style Savvy. I created a custom UI kit to maintain consistency and focused on making the app user-friendly, visually appealing, and uniquely functional. After hours of designing, prototyping, and refining, Style Savvy was complete!
